11 Sep Excellent non-sugar-coating communication
(I’m not sure if this is actually true or not.. doesn’t matter.. I love the clear communication.)
Drop the hammer!
This is an actual letter from an Austin , TX Â Â woman sent to American
company Proctor and Gamble regarding their feminine products. She really
gets rolling after the first paragraph. It’s PC Magazine’s 2007 editors’
choice for best webmail-award-winning letter.
Dear Mr. Thatcher,
I have been a loyal user of your ‘Always’ maxi pads for over 20 years and
I appreciate many of their features. Why, without the LeakGuard Core or
Dri-Weave absorbency, I’d probably never go horseback riding or salsa
dancing, and I’d certainly steer clear of running up and down the beach in
tight, white shorts. But my favorite feature has to be your revolutionary
Flexi-Wings. Kudos on being the only company smart enough to realize how
crucial it is that maxi pads be aerodynamic. I can’t tell you how safe and
secure I feel each month knowing there’s a little F-16 in my pants.
Have you ever had a menstrua l period, Mr. Thatcher? I’m guessing you
haven’t. Well, my time of the month is starting right now. As I type, I
can already feel hormonal forces violently surging through my body. Just a
few minutes from now, my body will adjust and I’ll be transformed into
what my husband likes to call ‘an inbred hillbilly with knife skills.’
Isn’t the human body amazing?
As Brand Manager in the Feminine-Hygiene Division, you’ve no doubt seen
quite a bit of research on what exactly happens during your customer’s
monthly visits from ‘Aunt Flo’. Therefore, you must know about the
bloating, puffiness, and cramping we endure, and about our intense mood
swings, crying jags, and out-of-control behavior.. You surely realize it’s
a tough time for most women.
The point is, sir, you of all people must realize that America is just
crawling with homicidal maniacs in Capri pants… Which brings me to the
reason for my letter. Last month, while in the throes of cramping so
painful I w anted to reach inside my body and yank out my uterus, I opened
an Always maxi-pad, and there, printed on the adhesive backing, were these
words: ‘Have a Happy Period.’
Are you f—— kidding me? What I mean is, does any part of your tiny
middle-manager brain really think happiness – actual smiling, laughing
happiness, is possible during a menstrual period? Did anything mentioned
above sound the least bit pleasurable? Well, did it, James? FYI, unless
you’re some kind of sick S&M freak, there will never be anything ‘happy’
about a day in which you have to jack yourself up on Motrin and Kahlua and
lock yourself in your house just so you don’t march down to the local
Walgreen’s armed with a hunting rifle and a sketchy plan to end your life
in a blaze of glory.
For the love of God, pull your head out, man! If you have to slap a
moronic message on a maxi pad, wouldn’t it make more sense to say
something that’s actually pertinent, lik e ‘Put down the Hammer’ or
‘Vehicular Manslaughter is Wrong’,
Sir, please inform your Accounting Department that, effective immediately,
there will be an $8 drop in monthly profits, for I have chosen to take my
maxi-pad business elsewhere. And though I will certainly miss your
Flex-Wings, I will not for one minute miss your brand of condescending
bullshit. And that’s a promise I will keep. Always.
Austin , TX